ImationImation vision

We help people and organizations store, protect and connect their digital world.

Imation mission

Imation will:

  • Utilize customer insights to build a world-class portfolio of quality digital storage products, audio and video electronics, and accessories.
  • Extend our category leadership in key markets through our powerful global distribution network.
  • Focus our resources on profitable growth areas.
  • Increase the value of our brands and demonstrate return on marketing investments.
  • Maintain an uncompromising commitment to strong execution.
  • Lead with the highest ethical standards, demonstrating good citizenship in all we do.

Imation values

Imation value:

  • Integrity. Above all, we are an ethical company. Everyone in our company is expected to perform at the highest standards of integrity and honesty.
  • Respect. We are a direct and respectful company. As a global organization we collaborate with one another and utilize the diversity of our experiences and perspectives.
  • Excellence. We are a strong execution company with action orientation and accountability, striving for excellence in all we do. We are focused on delivering value to our customers and shareholders.
  • Innovation. We are an innovative company that infuses creativity in our products, brands, technologies, and work processes.